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Skinification of Makeup: The Ultimate Summer Glow Guide

Skincare routine? Check. Glow? On. Makeup? Ready! A flawless look depends entirely on the right preparation, but even with the makeup itself, you can easily achieve maximum glow with just a few simple steps and the right products. We’ll show you how to create a summery “no-makeup” look using moisturizing formulas, smart sun protection, and clever multitasking hacks.

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Tan Touch
Tan Touch
Tan Touch
Tan Touch
Tan Touch
Tan Touch
Tan Touch
Tan Touch
Tan Touch
Tan Touch

Tan Touch

This bronzing serum for the face combines skincare and makeup to deliver an instant sun-kissed glow and immediate, long-lasting hydration. A universal shade with a subtle shimmer and a soft, buildable tan without self-tanner—can be used on its own, mixed with other products, or applied selectively. For skin that looks like summer.

€38.00
€38.00
(€152.00/100 ml)
incl. VAT plus shipping costs
In stock! Delivered to you in 3–4 business days Out of stock

WHAT DOES "SKINIFICATION OF MAKEUP" ACTUALLY MEAN?

It used to be that skincare nourished the skin, while makeup provided coverage. Today, we know better. Our skin undergoes physiological changes in the summer: Higher temperatures and humidity stimulate sebum production, while UV radiation, salt water, and chlorinated water can strip the skin of moisture.  

Instead of clogging your pores with heavy primers and thick foundations—which make makeup look heavy and cakey—we rely on hybrid formulations. This is exactly where “Skinification of Makeup” comes in. Cosmetics shouldn’t mask skincare; they should complement it. At DR EMI ARPA SKIN, scientifically backed skincare and decorative cosmetics become one.

Our motto is: "Looks like makeup, works like skincare." We use formulas that support and hydrate your skin barrier while creating an even base for a minimalist, radiant finish.  

GET READY: YOUR STEP-BY-STEP ROUTINE FOR THE ULTIMATE SUMMER GLOW LOOK

Step 01: Base

Instead of heavy primers, we use Hydra Hero Milky Drops. This moisturizing serum, containing 3% vegan kefir ferment, 8% pre- and postbiotics, and 5% panthenol, supports the skin barrier, provides intense hydration, and, with its ultra-light, milky texture, leaves the skin feeling balanced.

Step 02: SPF

Next, apply one of our iconic Daily Defense SPF Fluids. The formula, which contains modern broad-spectrum UV filters, protects against UVA and UVB rays and leaves a silky finish with a natural glow. The fluid should be allowed to absorb completely before applying makeup to ensure that the protection remains effective.

Step 03: Bronzer

The Tan Touch Bronzing Serum, available in a universal shade, combines skincare with makeup for an instant bronzing effect—without any self-tanner. Its serum-like texture blends seamlessly into the skin, creating a natural-looking, sun-kissed finish.

Step 04: Settings

Daily Defence SPF 30 Powder combines makeup with SPF: As the final step in your routine, it reliably sets your makeup, gently mattifies the skin, and gives it an even, natural finish. At the same time, the fine powder texture is ideal for easily refreshing your UV protection on the go without disrupting your makeup.

Step 05: Blush

For a natural, glowing blush look, DR EMI ARPA SKIN’s tinted lip tints also work well as a multi-use product. Dabbed onto the cheeks, they give you a fresh, radiant glow, while the same formula can also be used on the lips.

PRODUCT SPOTLIGHT: TAN TOUCH BRONZING SERUM

This bronzing serum for the face combines skincare and makeup to deliver an instant sun-kissed glow as well as immediate and long-lasting improvements in skin hydration. A universal shade with a subtle shimmer and a delicate, buildable tan without self-tanner—can be used on its own, mixed with other products, or applied selectively. For skin that looks like summer. 

Instant hydration for a plumper, more balanced-looking complexion. Clinically proven: Improved skin hydration immediately after application and significantly after 4 weeks.*

*Based on a 4-week clinical study involving 30 participants (men and women) aged 18–45.

Tan Touch Bronzing Serum 

  • Postbiotics have a moisturizing effect . 
  • Kombucha ferment for a more even-looking complexion and a radiant glow.
  • The hyaluronic acid complex has a moisturizing and plumping effect .
  • Vitamin E has an antioxidant and moisturizing effect.

For skin that looks like summer!

<p>PRODUKT-SPOTLIGHT: TAN TOUCH BRONZING SERUM </p>
<p>PRODUKT-SPOTLIGHT: TAN TOUCH BRONZING SERUM </p>

TIPS FOR YOUR ROUTINE ON HOT DAYS

  • Reapplication Is Key: Even the best sunscreen doesn't last forever. Factors such as mechanical wear and tear or sweating break down the protective film. Therefore, be sure to reapply every 2–3 hours. 
  • SPF x Antioxidants = Best Friends Forever: While SPF protects against UV rays, antioxidants protect the skin from oxidative damage caused by free radicals.
  • Cleanse: Especially in the summer, a thorough evening cleansing routine is essential for gently but effectively removing SPF residue, sweat, and sebum. 
  • Don't feel like lugging around heavy luggage? The Frequent Flyer Summer Routine is your go-to lineup for travel. Inside the transparent makeup bag, you'll find everything from a gentle cleanser to the Serious C Antioxidant Serum and SPF 50 fluid. Collect moments, not baggage!

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Daily Defense SPF 30 DR. EMI ARPA SKIN SPF Sun protection

Daily Defense SPF 30

Daily Defense SPF 30

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Daily Defense SPF 30 Powder Daily Defense SPF 30 Powder

Daily Defense SPF 30 Powder

Daily Defense SPF 30 Powder

In 5 shades
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To all products

KEY TAKEAWAYS

The “Skinification of Makeup” is your holy grail for hot days, when we swap heavy foundations for barrier-strengthening, feather-light hybrids. Your routine starts with the intensely hydrating Hydra Hero Milky Drops for plump-looking skin, followed by one of our protective Daily Defense SPF Fluids as an unbeatable base. The clinically proven Tan Touch Bronzing Serum delivers the perfect sun-kissed glow, while the Daily Defence SPF 30 Powder gently mattifies shiny areas and refreshes UV protection over your makeup on the go. Round out the look with our multi-use Lip Tints on your cheeks.  

Emi's Golden Rule for hot days: Since sweat and friction break down your protective barrier, reapplying every 2–3 hours (for example, with our SPF powder) is an absolute must—and in the evening, a thorough, gentle cleansing reliably removes SPF residue and sebum from your pores!

BASF Personal Care. (n.d.). The skin's own protection. Retrieved June 10, 2025, from https://www.personal-care.basf.com/core-competencies/alles-%C3%BCber-sonne/haut-hauttypen/der-eigenschutz-der-haut

BASF Personal Care. (n.d.). What exactly is this SPF/LSF & Co. Retrieved June 10, 2025, from https://www.personal-care.basf.com/core-competencies/alles-%C3%BCber-sonne/sonnenschutz/was-genau-ist-dieses-spf-lsf-co

Federal Office for Radiation Protection (BfS). (2025). UV protection with sunscreen. Retrieved May 19, 2025, from https://www.bfs.de/EN/topics/opt/uv/protection/sunscreen/sunscreen_node.html

Federal Office for Radiation Protection (BfS). (n.d.). Disinfection with UV-C radiation. Retrieved June 4, 2025, from https://www.bfs.de/DE/themen/opt/anwendung-alltag-technik/uv/uv-c-strahlung/uv-c-desinfektion_node.html 

Federal Office of Consumer Protection and Food Safety (BVL). (n.d.). Sunscreen products - requirements and labeling. Retrieved June 04, 2025, from https://www.bvl.bund.de/DE/Arbeitsbereiche/03_Verbraucherprodukte/02_Verbraucher/03_Kosmetik/06_Sonnenschutzmittel/bgs_kosmetik_sonnenschutzmittel_node.html

Busch, L., Kröger, M., Zamudio Díaz, D. F., Schleusener, J., Lohan, S. B., Ma, J., Witzel, C., Keck, C. M., & Meinke, M. C. (2023). Far-UVC- and UVB-induced DNA damage depending on skin type. Experimental Dermatology, 32(9), 1582-1587. 

Callewaert, C., Ravard Helffer, K., & Lebaron, P. (2020). Skin microbiome and its interplay with the environment. American Journal of Clinical Dermatology, 21(Suppl 1), 4-11.

Fajuyigbe, D., & Verschoore, M. (2021). Sun exposure and Black skin. In Current Problems in Dermatology (Vol. 55, pp. 62-71).

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Gupta, V., & Sharma, V. K. (2019). Skin typing: Fitzpatrick grading and others. Clinics in Dermatology, 37(5), 430-436.

Jayabalan, R., Malbaša, R. V., Lončar, E. S., Vitas, J. S., & Sathishkumar, M. (2014). A review of kombucha tea—Microbiology, composition, fermentation, beneficial effects, toxicity, and tea fungus. Comprehensive Reviews in Food Science and Food Safety, 13(4), 538–550.

Knackstedt, R., Knackstedt, T., & Gatherwright, J. (2020). The role of topical probiotics in skin conditions: A systematic review of animal and human studies. Journal of Dermatological Treatment, 31(4), 328–332.

Lim, S. S., Mohammad, T. F., Kohli, I., Hamzavi, I., & Rodrigues, M. (2023). Optimization of skin phototype classification. Pigment Cell & Melanoma Research, 36(6), 468-471. 

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FAQ

Tan Touch Bronzing Serum is a hybrid product that combines the benefits of skincare with the visual effects of a bronzer. Unlike traditional makeup, this facial bronzing serum nourishes the skin with hyaluronic acid and vitamin E while providing a radiant finish.

This product offers maximum flexibility: For an all-over glow, you can mix a few drops directly into a moisturizer or into DR EMI ARPA SKIN’s Milky Drops. If you want more definition, you can also use the Bronzing Serum on its own to add targeted bronzy accents—for example, on your cheeks, nose, and forehead.

The effect of sun protection wears off after around two to three hours - regardless of the SPF. Protection can also be lost more quickly through water, sweat or friction. Therefore: reapply every two hours and after bathing or drying off.

One application is not enough. For optimum protection, apply sunscreen generously 15-30 minutes before going out in the sun and then reapply every two hours and after contact with water or a towel.

Here’s a handy tip: You can also reapply your liquid SPF over your makeup! To do this, put a small amount of the fluid on the back of your hand and gently press the product onto your skin with your palms. This way, your foundation stays in place while your UV protection is reactivated.