Benzyl nicotinate stimulates blood circulation and thus ensures the desired reddening and swelling of the skin for a more voluminous effect in lip plumping products, for example(1).
(1) Jacobi, U., Kaiser, M., Sterry, W., & Lademann, J. (2006). Kinetics of blood flow after topical application of benzyl nicotinate on different anatomic sites. Archives of dermatological research, 298(6), 291-300. https://doi.org/10.1007/s00403-006-0692-y
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